Embrace reveal video for new single ‘Never’

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EMBRACE have released the video for their new single, NEVER, which follows recent releases THE FINISH LINE and WAKE UP CALL, all taken from their forthcoming LOVE IS A BASIC NEED LP, released on 2 March 2018 through Cooking Vinyl.

Available as an instant grat download with pre-orders of the new album, NEVER is a future classic for EMBRACE. With a duet between DANNY MCNAMARA and KERRI WATT, which they debuted in front of over 70,000 people at Cardiff Millennium Stadium during shows with Coldplay last year, it’s a love song with a dark twist that builds to a euphoric and heartfelt chorus. The video is an epic live performance that further showcases this powerful track.

Watch the NEVER video here:

Singer Danny says: “It’s one of my favourite lyrics. We always heard it as a natural duet between two people who have very different takes on the same fraught situation; fighting for a toxic relationship and never giving up because they can’t imagine being with anyone else. It sounds like a love song but ‘I will never be the one that backs out’ in this context almost feels like a threat. When Kerri agreed to sing on it, we thought we’d really caught something.”

20 years into their recording career, EMBRACE is making an epic and emphatic return with their seventh studio album. With three previous Number One albums, six Top 10 singles, sold out arena shows and over two million album sales behind them, EMBRACE returned triumphantly three years ago with their Top 5 self-titled LP. Already hailed as a return to classic EMBRACE, the new album was recorded in 2017 at their own Magnetic North Studio and produced by the band’s Richard McNamara. With tracks such as the emotive string-laden ballads THE FINISH LINE and ALL THAT REMAINS and the instant WAKE UP CALL, the album sees EMBRACE return to the classic sound that first made us first fall in love with them.

The album’s overriding theme is one surrounding love, and Danny says: “Most people remember to eat, breathe and drink, but too many of us forget about love until it’s too late. The album is about the realisation that without food or water or shelter you die, but the same is also true of love. We set out to make an album where every song on it would stand up against the best songs we’ve ever written, and I’m pretty confident we’ve done just that.”

A trailer for the album is available to watch here: https://www.youtube.com/watch?v=szoWt3vEgJI and exclusive signed items and special bundles are available through the Official Embrace store here: https://embrace.tmstor.es/

Following recent stadium support dates with COLDPLAY, as well as establishing and performing at their own award-winning Secret Festival, EMBRACE recently played a short run of intimate shows, and have now announced a full UK tour for March and April this year. Full dates as follows:

MARCH

Wed 28 GLASGOW O2 Academy
Thu 29 NEWCASTLE Northumbria Institute
Fri 30 NOTTINGHAM Rock City
Sat 31 MANCHESTER O2 Ritz | SOLD OUT

APRIL

Sun 01 CARDIFF Tramshed
Mon 02 SOUTHAMPTON Engine Rooms
Wed 04 NORWICH Epic
Thu 05 BIRMINGHAM O2 Institute
Fri 06 LONDON O2 Shepherds Bush Empire
Sat 07 LEEDS O2 Academy

 

http://www.embrace.co.uk

https://www.facebook.com/embracemusic/

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Editor / Live Music Photographer / Journalist at Soundcheck-Live