They say nostalgia isn’t what it used to be, but Busted’s brand new video for ‘Nineties’ proves otherwise. James Bourne, Charlie Simpson and Matt Willis take starring roles in a fun-filled flashback to the days of Top of the Pops, Blind Date, Nirvana, white-suited boy bands and a whole lot more.
Directed by the iconic visual creative Rankin, the video also fittingly takes us back some twenty years. It was a time when music videos were big, bold and colourful, with charismatic personalities playing light-hearted scenes for laughs.
Busted and Rankin first collaborated together on the press shots for their huge 2016 reunion tour, and he also shot the cover for their new album ‘Half Way There’ which will be released on February 8th.
“This film is trying to get back to those amazing Joseph Khan videos of the late ‘90s / early ‘00s, where you don’t over analyse what it’s about or how it’s been made. It’s just fun and makes you feel good, in the same way the song makes you feel good. It’s memorable and you want to watch it again and again to take it all in.
What I loved about doing it was how many of the team in my office were fans of the band and wanted to be in the video. It was at that point I realised the video is for the fans and to really push for that. In my opinion, the best music videos accentuate a song and that’s always what I want to do when making promos. The song is the star – not me or the directing.”
Busted added, “We have worked with Rankin a few times and knew we would be in the safest hands in the industry. He totally gets us and this video is a true force. We love him!”
Recent weeks have seen Busted soar back into the spotlight as if they’d never been away. First, they announced the release of their eagerly-anticipated “ultimate Busted album” ‘Half Way There’ and confirmed details of next year’s huge UK arena tour. They then played three chaotic shows in a day at the 100 Club – all of which sold-out in two minutes.
23rd – Glasgow, The SSE Hydro
26th – Cardiff, Motorpoint Arena
28th – Manchester, Arena
29th – Birmingham, Resorts World Arena
30th – London, The SSE Arena Wembley
Produced by Gil Norton (Foo Fighters, Pixies), ‘Half Way There’ finds Busted growing up without growing old. It’s a rush of melody and effervescent riffs as they blend huge arena-filling choruses with the classic pop-punk sound of Blink 182 and New Found Glory. Lyrically it’s often reflective and nostalgic (‘Reunion’, ‘All My Friends’ and a mini Busted autobiography in the shape of ‘It Happens’), but there are some fantastical flights of fancy too in the shape of ‘Shipwrecked In Atlantis’ and a tribute to Elon Musk in ‘Race To Mars’.
‘Half Way There’ will be released on streaming, download, CD, black vinyl and splattered vinyl formats. The album is available to pre-order here.